eBook publishing
Interview with eBook author: Brian Cook - page 6 of 7

 

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Interview with Brian Cook (6)
   
Sunil    How do your promote your e-book?
 
Brian    I used to advertise in print media and purchase mailing lists when I only sold a printed version of The Songwriter's Guide to Demo Submission. My focus now is on low-cost online promotion of the e-Book version of the Songwriter's Guide.

I promote my e-Books primarily through purchasing keywords. Most of my traffic is a result of keywords purchased at Goto. I also use FindWhat and am currently evaluating Sprinks.

[Editor's Note - Some time after this interview was conducted, "Goto" changed their name to "Overture"]

After reading your e-book "Buying Traffic for Pennies", I have begun aggressively adding keywords for all of my profit-centers.

Other methods of promotion include:
  • Monthly newsletter, "SongGuide"
  • Paid and free classified ads
  • Newsgroups
  • Trading links and testimonials
  • Traffic from my affiliates
  • Search engines
  • E-Bay (I've only just begun testing the waters with this one)
I have also offered free copies of my e-Book in exchange for editorial reviews in industry periodicals.
 
 

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